Ever noticed how the mediocre products/services are usually the ones to offer rewards for word of mouth (”refer 5 friends and get a free ____ “). Yet when referring a truly amazing product to family/friends consumers are more than happy to do this sans incentives. The satisfaction from evangelizing is enough reward for them!

I’ve actually gotten to the point with my own consumer habits that when i hear/see an ad for product/service promotion it changes my image of the brand to one of desperation “if they had a product people actually want/need they wouldn’t need to be doing this - clearly something is wrong what they are offering”. Maybe that’s just me though?

Every day brands like Apple, Virgin Airlines and Google are doing some insanely powerful marketing regardless of their advertising. Word of mouth is king. So how do you get people ‘converting’ their friends / family / colleagues to your brand?

Easier said than done, but you need to build something and make it remarkable. Hint: must be remarkable to your customers.