Needs vs Wants
- Needs are rational and objective. Wants are completely the opposite.
- Needs are necessary. Wants are not.
- Needs have lower margins. Wants have higher margin potential.
- Needs are commodities. Wants are not.
Does your product/service satisfy a need or a want?
Related Posts:
- Content + Quality = Audience
- Word of mouth – how to get it?
- The best marketing is none at all
This entry was posted on Monday, October 29th, 2007 at 3:28 PM and is filed under marketing.
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