Picking locks

I first discovered Radiohead many years ago when they released OK Computer (you know - Karma Police, Paranoid Android etc…). I loved that album so much. Then they changed their sound and i lost interest in the band. Fast forward to today, about 10 years later. I’d be hearing lots of positive reviews for the latest album “In Rainbows” (both word of mouth & online) and thought i’d give it a shot so i picked it up. Let me tell you the last 2 days it’s all i’ve been listening to walking to work in the morning! It really is a great album. Or is it?

Have you ever tried to watch a comedy album when you were feeling depressed or in a bad mood? Ever try to introduce a friend or family member to something you thought was incredible, but they thought was garbage? Why does this happen?

It’s almost as if for every thing a person can choose to like or dislike, there is a massively complex combination lock protecting that decision. If you can find a way to ‘pick the lock’ & tap into these external variables & influence human emotion as a marketer, you could really see some big wins.