Why Blog?
Posted: January 23rd, 2008 | Author: David Schultz | Filed under: marketing |My fiancee doesn’t get why i maintain this website. I guess the reasons have changed for me over the years for me. 5 years ago when i was just out of school my main purpose was to show my portfolio, in hopes of finding work. Over the past year & after having sat through a life changing Seth Godin keynote i’ve really become immersed in how selling a brand (whether it be a product or yourself) has changed and i thought it would be good to start a blog myself and just talk about things that interest me and see where it leads. I think i’m learning to write more succinctly, which has helped with my web copywriting - but more importantly i’m establishing a hub for my brand online, and my search engine placement & feedburner stats seem to confirm this.
Here is a post on Marketing Profs that talks about this in more detail.




That’s the beauty of a blog. It can evolve over to time to reflect your thinking, beliefs and raison d’etre.
And, BTW, I’m not sure my wife totally understands the whole blogging thing, either. But she’s trying!