In a crowded market clarity doesn’t sell

Sure, it doesn’t hurt to have a clear pricelist. But you still have to have a remarkable product. In a saturated market where there are many vendors offering approximately the same ’speeds & feeds’ - rebranding is not enough. What if Secure Computing had invested in product innovation instead?

We recognized that the unrelated corporate brand and product names could be confusing, and therefore we are renaming our product categories to present a clear, concise set of integrated solutions that work together with the “Secure” brand. The product categories will be renamed as follows. The current product names (Webwasher, IronMail, Sidewinder, and SafeWord) will remain parenthetically referenced for clarity and recognition:

• Secure Web (Webwasher)
• Secure Mail (IronMail)
• Secure Firewall (Sidewinder)
• Secure SafeWord

Beginning March 17th, we will officially launch these new naming conventions along with a new corporate logo and Web site, which will continue to offer you industry best practices, expert opinions, current news, product-line overviews and a directory of other resources. To help ensure a seamless transition, these changes will be rolled out slowly, and for a period will co-exist with the previous product-line names across our site. 

In closing, I’d like to thank all of the customers who provided us with their time and feedback throughout this effort. Together, I believe we’ve built a new, stronger foundation upon which to accomplish great things in 2008!