The thing that is really flawed with old school marketing is that you are asking your potential customer to ‘pay’ something, i.e “hey you should pay attention to this email i just sent you and 20,000 others!!”. or “now that i have you on the phone, you should pay attention to why you should switch phone companies!”. Painful truth is it just doesn’t work anymore.
That is why developing good content online is so important. Here’s a formula for you, Content + Quality = Audience. Your business needs an audience to sell product!
If you do this, you’ll build trust and thought leadership with your potential customers. If you establish yourself as the ‘go to’ brand in your space, who are they going to call when they have pain? The guy who understands their problems!
“But my executive team is fighting me on this!”. A post by David Meerman i read this morning that makes a good point about dealing with your boss.
