david schultz dot org(dot com was taken)

Today i attended the Art of Marketing conference in Toronto. The day was comprised of about 5 presentations from the leading minds in marketing today. There were some great nuggets, here are some of my favorites:


Mitch Joel
- Not enough to simply publish to social media, you gotta engage your customers.
- Search Engines control what your “homepage” is, not you.
- 50% less people click on banner ads since 2007

Seth Godin:
- “Anxiety is experiencing failure in advance”
- “Ideas that spread, win”
- No big brand in the past 10 years has built success upon interrupting people with advertising.
- People already have everything they “need”, marketers job is to tell people what they “want”.
- “Art” is the ability to solve interesting problems without instruction. The first person to put a urinal in an art gallery was an artist, the second was a plumber.
- We have to stop listening to the lizard brain. Do something new that makes you uncomfortable. Don’t be afraid, and don’t be a sheep.

Related Posts:

1. Why Blog?
2. Word of mouth – how to get it?
3. 7 Reasons for B2B Marketing Failures

This entry was posted on Tuesday, March 2nd, 2010 at 9:14 PM and is filed under business, marketing. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.