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Monday
Oct292007

Needs vs Wants

DateMonday, October 29, 2007 at 11:28AM

  • Needs are rational and objective. Wants are completely the opposite.

  • Needs are necessary. Wants are not.

  • Needs have lower margins. Wants have higher margin potential.

  • Needs are commodities. Wants are not.


Does your product/service satisfy a need or a want?


AuthorDavid Schultz | CommentPost a Comment |
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