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Friday
Nov142008

How do I convince my boss of the ROI of new marketing?

DateFriday, November 14, 2008 at 8:23AM
I have only ever worked for the "MBA" driven "i have to measure everything" marketing types, so i know first hand exactly how frustrating this can be. This great presentation by David Meerman Scott discusses handling the poor neanderthal marketing leaders in your company.

AuthorDavid Schultz | CommentPost a Comment |
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