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Monday
Nov172008

Know your audience!

DateMonday, November 17, 2008 at 9:35AM
You only need to watch about 30 seconds of this video to get the point. Making assumptions about your audience is risky business. Motrin made assumptions about their audience and is now in a PR world of hurt. The second lesson here is when you fuck up, don't issue a half assed apology. There is a storm raging on Twitter right now, what a great opportunity to bring some honesty to the situation.

AuthorDavid Schultz | CommentPost a Comment |
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