Tuesday
Dec162008
Marketers - don't give up on social media!
Tuesday, December 16, 2008 at 4:15AM
Last week i wrote about an iphone game i had been playing quite a bit the past few weeks. It's a very challenging game at first, but i figured out what i thought was a winning strategy and decided to share it here. I think i spent about 20 minutes writing the post, and another 20-30 minutes casually submitting it to Digg, and also searching around online where people were talking about this game and sharing my post in those circles (apple discussion forums, yahoo answers etc...).
The results were surprising. Since last week, that post has generated over 7k in unique visitors.
As i type this, I have about 85 posts on this blog to date, with only a few handfuls getting much in the way of traffic. This would seem like a colossal waste of time. However, the more stuff you "throw against the wall", the better chance something eventually will stick, right?. Keep experimenting and eventually your content will click with an audience.
Only 16% trust corporate blogs
A recent Forrester study showed that corporate blogs are the least trusted source of information about products & services, so it's really important that you don't waste time trying to sell - it doesn't work. Remember that famous scene in Glengarry Glen Ross with Alec Baldwin "A - always! B - be! C - closing!"? I think a good rule for marketers is "never be selling" when it comes to social media. Instead, the right approach is to continue to work on developing remarkable content that somehow relates to what you sell. If you can drive a few thousand eyeballs to your social media efforts, a) even if they don't buy anything, that's thousands of people who now know your brand, and b) a few of those visitors are probably going to continue over to your product pages and learn about what it is you sell.
Consider this, how much would it cost to get 7,000 people to your booth at a tradeshow?
The results were surprising. Since last week, that post has generated over 7k in unique visitors.
As i type this, I have about 85 posts on this blog to date, with only a few handfuls getting much in the way of traffic. This would seem like a colossal waste of time. However, the more stuff you "throw against the wall", the better chance something eventually will stick, right?. Keep experimenting and eventually your content will click with an audience.
Only 16% trust corporate blogsA recent Forrester study showed that corporate blogs are the least trusted source of information about products & services, so it's really important that you don't waste time trying to sell - it doesn't work. Remember that famous scene in Glengarry Glen Ross with Alec Baldwin "A - always! B - be! C - closing!"? I think a good rule for marketers is "never be selling" when it comes to social media. Instead, the right approach is to continue to work on developing remarkable content that somehow relates to what you sell. If you can drive a few thousand eyeballs to your social media efforts, a) even if they don't buy anything, that's thousands of people who now know your brand, and b) a few of those visitors are probably going to continue over to your product pages and learn about what it is you sell.
Consider this, how much would it cost to get 7,000 people to your booth at a tradeshow?
Reader Comments (1)
Wikipedia is only trusted 33% of the time?
I wonder what people would say about the dictionary, it's only right 40% of the time?
It's below Television?! Unbelievable!