Friday
Oct162009
The best marketing is none at all
Friday, October 16, 2009 at 6:00AM
Love this post by David Paul Williams.
Pretty much sums up how i feel about marketing right now as well. The question is, who is responsible to make the product remarkable? What do you do if you are a marketer in a situation where you know your product is not remarkable?
The best marketing is none at all. The best marketing is when the product is so remarkable that people are compelled to talk about it, they are compelled to share it. Great products build communities, not consumer segments.
Pretty much sums up how i feel about marketing right now as well. The question is, who is responsible to make the product remarkable? What do you do if you are a marketer in a situation where you know your product is not remarkable?
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