Marketers are like VC's

A venture capitalist may be invested in hundreds of start-ups, the majority of which never achieve their objectives. However, because the payoff can be so high, when their investments do well it pays for the losses and even returns a profit. It proves the model works.

With all the noise out there these days, it's unreasonable to expect you can hit a marketing homerun on command. However, with enough "at bats" you are going to knock a few out of the park and prove all your naysayers wrong. The question is, how many at bats are you taking with your marketing?