Art of Marketing, Toronto 2010

Seth Godin live @ Art of MarketingToday i attended the Art of Marketing conference in Toronto. The day was comprised of about 5 presentations from the leading minds in marketing today. There were some great nuggets, here are some of my favorites:


Mitch Joel
- Not enough to simply publish to social media, you gotta engage your customers.
- Search Engines control what your "homepage" is, not you.
- 50% less people click on banner ads since 2007

Seth Godin:
- "Anxiety is experiencing failure in advance"
- "Ideas that spread, win"
- No big brand in the past 10 years has built success upon interrupting people with advertising.
- People already have everything they "need", marketers job is to tell people what they "want".
- "Art" is the ability to solve interesting problems without instruction. The first person to put a urinal in an art gallery was an artist, the second was a plumber.
- We have to stop listening to the lizard brain. Do something new that makes you uncomfortable. Don't be afraid, and don't be a sheep.

Comments

[Alan Nielsen]

No Nuggets from the other 3?

[David Schultz]

Yeah but not as good.